OVERVIEW

SHAPING LIGHT AT KENDRICK LAMAR & SZA GNX TOUR

I’m an Art Director and Brand Strategist who sees design as more than aesthetics—it’s communication with purpose. My work is rooted in storytelling, driven by the why behind a brand, and brought to life through visuals that are both intentional and emotionally resonant.

With a background spanning branding, campaign development, and visual design, I bring both big-picture thinking and hands-on execution. I lead with curiosity, ask the right questions, and shape work that connects—because in a world saturated with content, culture is the difference between being seen and being remembered.

Whether it’s crafting a visual identity, designing an experience, or directing a creative team, I’m here to make sure the story lands—and feels like it belongs right now.

PHOTO FROM MY EXPERIENTIAL DESIGN WITH BLANK SPACE AGENCY & NETFLIX @ CULTURE CON

■ I’m an Art Director and Brand Strategist who sees design as more than just aesthetics—it’s communication with purpose. My work is rooted in storytelling, driven by the why behind a brand, and brought to life through visuals that are as intentional as they are impactful.

With a background that spans art direction, strategy, film, and more, I bring both big-picture thinking and a sharp eye for detail. Whether I’m concepting a full identity system or directing a shoot, I lead with curiosity, ask the right questions, and make sure every decision ladders back to the story we’re telling.

I’ve collaborated with emerging artists, startups, and established brands alike—adapting to each project with a balance of strategy, creativity, and execution. I care about the work, but even more than that, I care about what it means. If you’re building something real and want to make sure it lands, I’m all in.

LET’S ChAT

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Got something worth building? Let’s talk. I’m always open to projects with purpose—feel free to reach out.