ART DIRECTOR/STRATEGY/DESIGNER

THIS collaboration between kith and the call of duty league was an idea that stemmed from the challenge to create a campaign that crossed between industries. I decided to blend streetwear and fashion into a collaborative [spec] project.

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THE IDEA FOR THE HEADLINE JUST GAMERS CAME AROUND BECAUSE INITIALLY, THESE WORLDS FELT VERY FAR APART. ADVERTISING FOR GAMERS WAS CLEARLY FOR GAMERS AND I WANTED TO CHANGE THIS. CHOOSING TO COMBINE GAMING WITH FASHION, SPECIFICALLY STREETWEAR I NEEDED TO FIND A WAY TO MAKE THE ADS NOT ONLY ATTRACTIVE TO THOSE WHO PLAY GAMES, BUT TO PEOPLE INTERESTED IN THE BRAND KITH. THIS LED ME TO DESIGNS THAT WERE LESS GAME DRIVEN AND MORE BRANDING DRIVEN.

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